When it comes to marketing events using Twitter, event planning professionals have yet to embrace Twitter as a useful event tool. That said Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you apply these simple twitter tips for events.
- Select appropriate hashtag (#) well in advance of your event. You may want to consider one that is reusable over a long period of time – to brand the event over time and curate to see how the conversation has changed over time. Try any of these tracking tools: Storify, Tagboard, Tweet Archivist, Hash Tracking, Topsy, or Keyhole.
- Publicize the hashtag in all your printed event materials and begin using in 5-10 days leading up to the event.
- As people register to attend your event ask for their twitter handles and add it to their name badge (Disclose that you will add them to their event name badge).
- Welcome registrants via twitter as they sign up.
- Event planners should collaborate with online community managers to build engaged relationships. For example host twit-ups for community to connect prior to your event. When people get to the event people feel like they already know each other.
- Do not place twitter feed wall on the stage or right next to speakers. If it has to be in the same room, do not run it as they are speaking, it is distracting to both the speaker and the audience. Run it only during breaks. It is far better to place it in lobby or other gathering spots around the event to run it continuously.
- Use a rich media twitter projector and aggregator. People love to twit-pic and then see themselves on the wall!
- Encourage online conversations and this helps those who did not attend the event get a pulse of what it’s like and make people want to attend a future offline event.
- Monitor the Twitter hashtag, and then identify and promote the most active tweeters. Retweet and/or mention them by saying thanks or commenting on what they tweeted.
- Generate leads by giving not selling!
- Do not self-promote.
- Listen, listen, listen – the post event conversation will help you gauge your successes and areas for improvement.
- Use it as a way to get feedback
- Follow up, continue the conversation and build relationships after the conference.
- Keep the conversation going in-between events. How? By monitoring what people in your community are interested in. Look at what they are talking about.
- Do not spam and try to sell people you just met.
- Again, generate leads by giving not selling.
Twitter is a useful tool to help raise awareness of and interest in your event. It is a very useful business development tool for event planners. There are many other great tips for Twitter of Event and Conference Planners to help you get started. What are your best practice Twitter tips for events?