The Case for Text Message Marketing
REAL RESULTS · REAL FAST
1. People can’t help but check their phones and simply can’t resist opening their text messages
2. 98% open and read rate (90% read within 4 minutes of message arrival)
3. Call to action message can be deployed faster than any other forms of marketing.
4. Quick response rate – up to 30% response rate within a short time.
5. Quickly see your return on investment.
6. Nearly all cell phones have text message capability.
7. Quick set-up – typically within 24 hours.
8. Yes – customers want you to contact them! – This is permission based marketing, customers have to send their number to get your messages. Easily done via text to opt-in or scanning a QR code to opt in.
9. Additional direct communication channel between you and your customers.
10. Test which promotional offers and incentives customers respond to the most.
Even more reasons why text message marketing should be in your marketing plan.
Increase number of visits from existing customers
Decrease no shows
Fill in slow days or make up cancelled appointments
Increase retail revenue of other products and services you offer
The bottom line is that text message marketing is:
- The most affordable marketing medium
- The fastest – you can literally sign up today and start sending text messages tomorrow
- Can be pre-scheduled but with room for flexibility.
- The most effective – you can reach your customers anywhere, at anytime, with any message at the touch of a button
- The wave of the future in marketing – quite literally, businesses are missing a huge revenue opportunity by foregoing text message marketing. From upscale to drive-thru joints – all can realize the benefit of using this promotional tool.