Social recruiting is changing the way organizations hire talent. Both recruiters and candidates have a need to stay connected and engaged. Organizations simply cannot afford to ignore the effectiveness of social media in their recruiting efforts.
The Rise of Recruiting via Social Media
Research has shown that more and more companies are now recruiting using social media, with as many as 60% of companies now using this method as their preferred method of recruitment. In addition to which, as many as 66% of those who currently do not use social media to recruit, are considering using social media in the near future. In this article, we will take a closer look at how social media is changing the ways in which business both big and small, are now using social media to recruit new staff.
The numbers certainly tell the same story, with social networking site LinkedIn boasting over 135 million members and growing, and more than 80% of those people are heads of HR departments and recruiters. Of course, the biggest social networking site currently is Facebook, which has well over 1 billion online monthly users, and that is a lot of people. Also, those members can boast an average of 125 friends and they spend at least 20 minutes per visit on the site. Add Twitter’s 100 million active users in to the mix, and you have a number of very powerful recruitment tools.
The Importance of Recruiting via Social Media
Social recruiting is not merely a tool. It is a strategic process which gives enormous opportunities to create proactive and long term candidate pipeline along with building a great employer brand. Human Resources and Recruitment now have an opportunity to reach out to bigger target audience, engage them in meaningful dialogue and create a talent pool. Arguably, social media has become the new battleground in the war for talent.
Most recruiters are currently using LinkedIn as their first choice social media recruiting tool for management level aspirants, as they see it as a professional and secure way of networking.
Even though LinkedIn’s very nature as a specialist recruitment social network and many companies use the site as their primary recruitment tool, other social media websites such as Twitter and Facebook are also proving to be a good social media recruitment tool.
Beyond these obvious social media platforms, blogs, forums and other niche online community spaces are great sources for talent leads particularly for highly specialized skills and hard to fill jobs.
The Future of Recruitment
There is no question that the traditional ways of recruitment are becoming obsolete. Organizations have to be competitive even when it comes to hiring. A social recruiting strategy is not only key in recruiting talent, it also helps in retention and spreading the word on employer brand.
You can expect to see changes in the way jobs openings are posted. Companies will create mobile job applications and career sites dedicated to social media platforms. We can already see that job description formats are changing to be more creative and socially engaging to match content for socially engaged audiences.
Social recruiting tools will be more sophisticated in tracking key recruitment metrics such as effective sourcing channels, cost to hire, candidate experience, time to hire and much more.
Social recruiting is about connecting with people in a medium that goes beyond a resume. It provides a way for people to share their story, expertise, pre-view a company’s culture, etc. Social recruiting is adding value to recruiters, company’s, and job seekers, and the social space. Over time more and more companies will strategically use social media to recruit talent, at every level.