The ABCs of Alphabet Soup Social Media Marketing!
Many organizations and especially small businesses do not know what to look for when hiring a social media professional to manage their social media. What exactly does a social media manager do?
Positions and job requirements for social media are constantly evolving, posing a challenge for those describing social media jobs. Common titles for social media jobs are Social Media Manager, Social Media Marketing Manager, Online Community Manager, Digital Media Specialist, Search Engine/Web Analytics Specialist, etc. Regardless of the title, there are some basic tasks and responsibilities they have in common.
Tasks and Responsibilities
– Social Media Marketing: optimize, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Instagram, Google+, Flickr, etc.
– Content creation and management: content marketing.
– Interaction with users: community engagement.
– Social commerce: leads, calls to action and conversions in social media.
– Monitoring: online media, information sources and social channels.
– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.
-Audience growth: based on achieving specific ROI objectives.
– Contests and campaigns: creative input, development, starting up and monitoring.
– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.
– SEO: website, blog and social platform (social search) optimization, aimed at improving search results.
– Keyword optimization and improvement in new SEO/SEM opportunities
– Email marketing: development, creative input, running, results and campaigns.
– Database: creation, management and maintenance of the database, making it larger and more streamlined.
– Website: content optimization and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.
– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.
– Video-marketing: optimization, search, keywords, sponsored videos, marketing.
– E-commerce: creation and generation of online sales opportunities.
– Reports: online sales, online positioning, online reputation, online results.
– Community: leading online communities, brand representation in different forums and communities.
– Online branding: searching, identifying and improving all brand-related aspects in social media.
– Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.
Ultimately, the position’s primary responsibility is connecting online efforts with furthering the goals of the organization. All departments and teams should be in one way or another be working with this in mind. Social Media is a powerful channel in creating, meaningful connection between organizations and their community of customers.
PS: Please drop the words “young and vibrant” from your social media job descriptions that ageism!