There are certain characteristics that differentiate the effective social media content from the mediocre ones. To be effective, keep these characteristics of valuable content in mind each time you create content.
- Usable: For example complex calculations may not be everybody’s cup of tea so writing about it may by a turn off but engaging visitors in problem solving game or info-graphics or create a video on how to solve a problem or a game so that learning and understanding.
- Useful: Think of your website as a library rather than an online brochure. Turn it into a resource hub and in time you and organization become the go-to/authority in your industry or niche.
- Desirable: Use your analytics to gain insights into the types of content your visitors are interested in and give them more of it.
- Accessible: What do users have to do to get to the content?
- Findable: Where are you? Is your target audience able to find your content?
- Credible: Would you describe your content as trustworthy? What about integrity?
- Sharable: Have you provided sharing tools and options
- Actionable: Do you have a call to action? Will users want to take action? Use your social media marketing campaigns to generate leads before trying to sell anything. Examples: sign-up below, call us now, click to view our portfolio. Speaking of actionable and shareable – please share this article.
- Measurable: You need to track your social media marketing efforts. Whether you install Google Analytics or use Post Rank to measure your effectiveness, make sure you work with the data.